Delighting Customers
By Daniel Szuc
Published - 8 April 2008
What does it take to delight customers? Here are a few thoughts you can refer to when working on products to help make them more usable, delightful and profitable for your company. It takes more than just a checklist to make great products, but think of this as something quick you can refer back to when designing for your customers.
- Keep the solution simple (if its takes too long to explain to people, its too hard)
- Put yourself in your customers shoes (what would they do? what would they say?) Test your assumptions with customers.
- Think about the end goal (what is the customer trying to achieve, how will it help them and how it will help your business)
- Make technology do the hard work (if you dont need to add it to the design and you can make the technology do the hard work behind the scenes - then great!)
- Understand the customer context (would they really want to do it that way and in the place they are using it?)
- Show customers something they can use & play with - dont just ask them what they want
- When designing - Fail, fail and then fail again (don't be afraid to fail many times to get it right)
- Talk to your customers or find ways to speak to people who speak to customers (don't design in a vacuum)
What could you add to help delight your customers?
Thank you John Rhodes for reviewing :)
Next article: User Friendly 2007: Connecting User Experience Communities