Research
Chinese Mobility Service Providers Website Usability
By Dr. Ming Zhao
Published 1 September 2006
This study reviews the usability of 3 leading Chinese Mobility Service Providers' (MSPs) websites.
For comparison three MSPs outside mainland China are selected, one each a leading MSP from Australia, Hong Kong and UK.
While the Chinese MSPs present a lot of general information, they lack specific information essential to support online customer experiences:
- Lack of product and service information
- Lack of support information
- Confusing and inconsistent site navigation
- Inconsistent web design
- Poor interactive applications
This impacts the use of the website as a true business channel to help support customers.
Chinese Banks Homepage Usability
By Dr. Ming Zhao
Published 20 May 2006
The homepages of three leading Chinese retail banks are assessed for their usability.
These pages provide a wealth of information but found to have the following issues:
- Excessive flashing advertisements, scrolling texts and moving graphics
- Weak navigation support and in-site search functionality
- Inconsistent branch homepages derived from inconsistent branch operations
- Poor interactive application generating negative user experiences, and
- Lack of content to assist potential customers to start a business.
However one bank does have an effective forum to provide online customer support.
Mobile China 
Why Mobile China?
- 300 million mobile users, 600 million mobile devices, 1.2 billion citizens
- One in five kids is Chinese, and dictates 70% of household spending in Beijing
- Cultural studies generate product innovation .