About Us

Our story, people and experience


Josephine Wong

Jo is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

Jo grew up in multicultural Hong Kong, with a Chinese-Burmese father and Chinese-Indonesian mother. She collaborates with global teams conducting research in Cantonese, Mandarin and English.

Jo is passionate about the environment, political and economic systems and how we can live healthier and happier lives while not adversely impacting less fortunate people.

She co-authored Make Meaningful Work with Daniel Szuc.

Josephine Wong's character card

Daniel Szuc

Dan is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

He has been involved in the UX field for over 20 years, and has been based in Hong Kong for over 20 years. Dan has lectured about user-centered design globally.

He has co-authored two books including Global UX with Whitney Quesenbery, the Usability Kit with Gerry Gaffney and Make Meaningful Work with Josephine Wong.

Daniel Szuc's character card

Our Story

About fifteen years into our consulting business we started to feel stuck. Our industry appeared to be hyperfocusing on tools and putting different labels on the same tools, processes and methodologies.  We were looking to mature beyond a tools focus so we started to talk to senior colleagues in and outside of our industry and take the time to reflect to have some down time away from work projects.

During this time and on auditing and reviewing the projects we were involved in, we identified that although we had done our part on the projects and done good work, the real impact of the projects as a whole was not that significant or meaningful to ourselves, the team, the customers, the business and the planet as a whole.

The “Make Meaningful Work” experience and supporting framework has been informed and inspired by books, articles, conversations, workshops, presentations, fields of knowledge, philosophy, cultures etc

We presented and facilitated workshop to inform the question of how we can “Make Meaningful Work” in the following locations globally including and in no particular order Hong Kong, Shenzhen, Beijing, Shanghai, London, Melbourne, Sydney, Canberra, Bangalore, Ottawa, Seattle, Atlanta, Portland, Wellington, Auckland, Hobart, Vercelli, Milan, San Francisco, New York, Singapore, Taipei, Kuala Lumpur, Jönköping etc and this also included a range of domains and industries including financial services, education, media, logistics, ecommerce, insurance, utilities and hotels to name few.

We started to turn this into a larger learning project and asked more questions by talking to and presenting to people, conducting workshops in different cities around the world and through the recording and writing ideas, gaining feedback and forming the direction that led to the question of how we can “Make Meaningful Work”?

These questions also informed our research as follows:

  1. Interviews, workshops and presentations to thousands of people globally to gain a clearer understanding of what work looks and feels like in their locale
  2. Expert inputs from a range of locations, industries, job roles, work experiences, cultures, work types and personal backgrounds
  3. Understanding the local and global patterns in work places
  4. Presenting at conferences to look at the problems inside and outside of work
  5. Workshops with individuals and teams in organisations to collect stories and evidence to develop key elements of the “MMW Program” to inform the proposition and sharpen direction
  6. Desktop research including articles from hundreds of publications including topics and themes ranging from business, innovation, leadership, change and transformation, digital, social, psychology, philosophy, personal development, economics, sociology, engineering, design, art, linguistics and futures to name a few
  7. Books including topics on design, leadership, business, culture, innovation and change to name a few.

This was informed by ongoing conversations to this day to mature the  “Make Meaningful Work” framework, platform and the “Meaning Maker Community” we have built globally.

Apogee has also consulted and trained projects teams in domains including:

  • Banking
  • Hotels
  • Logistics
  • Media
  • eCommerce
  • Utilities
  • Mobility
  • Consumer electronics
  • Telecoms
  • Mutual funds
  • Insurance
  • Fashion and
  • Furniture to name a few.

Ultimately we help businesses shift from what is often an inward company centric view to an empathic customer view.

Client projects

For the past 20 years, we have helped the following clients :

  • Hospital Authority (Hong Kong)
  • Real Estate Australia (Australia)
  • Fidelity (Hong Kong)
  • HSBC (Hong Kong)
  • Hang Seng (Hong Kong)
  • DBS (Hong Kong)
  • CCBA (Hong Kong)
  • OCBC (Singapore)
  • The World Bank (China)
  • Asian Development Bank (Phillipines)
  • UBS (Hong Kong)
  • The Langham Group (Hong Kong)
  • Marriott (USA)
  • Fedex (USA)
  • Juniper Networks (USA)
  • PCCW (Hong Kong)
  • CLP (Hong Kong)
  • Reuters (Hong Kong)
  • The South China Morning Post (Hong Kong)
  • Google (USA)
  • Yahoo (USA)
  • eBay (USA)
  • Nokia (UK/Finland/China)
  • Cathay Pacific (Hong Kong)
  • Asia Miles (Hong Kong)
  • Dell (USA)
  • Michelin (China)
  • Net-a-Porter (UK)
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