About Us

Our story, people and experience

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Apogee Asia Ltd
Unit 601A
6/F, Wofoo Commercial Building
Nos. 574-576 Nathan Road

Phone: +852 2581-2166 | Email: dszuc AT apogeehk DOT com


Josephine Wong

Jo is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

Jo grew up in multicultural Hong Kong, with a Chinese-Burmese father and Chinese-Indonesian mother. She collaborates with global teams conducting research in Cantonese, Mandarin and English.

Jo is passionate about the environment, political and economic systems and how we can live healthier and happier lives while not adversely impacting less fortunate people.

She co-authored Make Meaningful Work with Daniel Szuc.

Josephine Wong's character card

Daniel Szuc

Dan is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

He has been involved in the UX field for over 20 years, and has been based in Hong Kong for over 20 years. Dan has lectured about user-centered design globally.

He has co-authored three books including Global UX with Whitney Quesenbery, the Usability Kit with Gerry Gaffney and Make Meaningful Work with Josephine Wong.

Daniel Szuc's character card

Our Story

Apogee is a Design/User Research, Usability and User Experience (UX) design consultancy based in Hong Kong. Founded in 1998 with the core focus to introduce human centered design into Hong Kong and regional business. Over the last 25 years in UX, including Dan’s experience starting in Australia in the early 90’s our team has conducted research projects consulting and UX training globally. Apogee founded UX Hong Kong and co-founded the UX Professionals Association China’s User Friendly event.

Client Projects

Apogee has also consulted and trained projects teams in domains including:

  • Banking
  • Hotels
  • Logistics
  • Media
  • eCommerce
  • Utilities
  • Mobility
  • Consumer electronics
  • Telecoms
  • Mutual funds
  • Insurance
  • Fashion and
  • Furniture to name a few.

Ultimately we help businesses shift from what is often an inward company centric view to an empathic customer view.

For the past 20 years, we have helped the following clients :

  • Hospital Authority (Hong Kong)
  • Real Estate Australia (Australia)
  • Fidelity (Hong Kong)
  • HSBC (Hong Kong)
  • Hang Seng (Hong Kong)
  • DBS (Hong Kong)
  • CCBA (Hong Kong)
  • OCBC (Singapore)
  • The World Bank (China)
  • Asian Development Bank (Phillipines)
  • UBS (Hong Kong)
  • The Langham Group (Hong Kong)
  • Marriott (USA)
  • Fedex (USA)
  • Juniper Networks (USA)
  • PCCW (Hong Kong)
  • CLP (Hong Kong)
  • Reuters (Hong Kong)
  • The South China Morning Post (Hong Kong)
  • Google (USA)
  • Yahoo (USA)
  • eBay (USA)
  • Nokia (UK/Finland/China)
  • Cathay Pacific (Hong Kong)
  • Asia Miles (Hong Kong)
  • Dell (USA)
  • Michelin (China)
  • Net-a-Porter (UK)
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