Reach for Global Design Research Apogee is also a member of a Global Design Research
We use User Research and other Integrated Practices as listed 1 to 10 below, to help clients to Make Meaningful Work.
We co-discover and co-create with your project team by conducting :
- User Research through conversations with customer and stakeholder to collect stories that help provide clarity on direction.
- Story Telling & Sense Making workshops to understand how your customers interact with you.
- Service Mapping workshops based on what we learn from stories, to identify how customers interact with you across your touch points.
- Value Proposition workshops with the project team by immersing in customer stories together and defining possible solutions, prioritising possible solutions to help inform roadmaps.
- Product & Service walkthroughs to review against business goals, user needs, usability and design standards and critical questions to iterate for improvements.
- Usability Evaluations by inviting people to interact with your products and services, to observe usage and identify issues and opportunities to iterate for improvements.
- Make Meaningful Work and UX training to teach project team leaders on how to practice and implement routines as part of an user centred and integrated practice for the design and development of the product or service in focus.
We do this together by:
1. Understanding PEOPLE
Meet with and understanding people in the contexts they work and live to collect stories that provide previews into opportunities we may not see.
2. Defining the PROBLEM to be solved
Inform a problem statement by understanding people and other data available, to provide evidence to support and strengthen a direction and roadmap and to ask what it means for a project going forward.
3. Uncovering ASSUMPTIONS
Help project teams discuss their assumptions by sourcing the evidence available to support them that either challenges or accepts assumptions. This helps a team to prioritise features by determining what features deserve more of the project team’s time, focus and attention and what features require more research or further iterations.
4. Collecting STORIES from people
Collect stories through the use of photos and video to help teams experience what it feels like to immerse in people’s lives and by sharing by reading stories and listening to details in the stories to help gain an appreciation of what it may mean for the products and services in focus.
5. Immersing in OBSERVATIONS from the STORIES
Help project teams immerse in the observations that emerge from the stories in order to gain clearer insights on the way forward.
6. Practicing SENSE MAKING to inform insights
Through facilitated sense making help teams deconstruct and make sense of the data to determine what it might mean for the project going forward.
7. Stoping to take a breath to REASSESS based on the insights
Help project teams reassess of what they have learned and iterating artefacts including but not limited to - the problem statement, assumptions, a narrative, product and service concepts, principles and user scenarios.
8. Structuring ROUTINES to Make Meaningful Work
Provide routines as part of project stages to help project teams structure and practice the fundamental routines to better understand the people we design for and how to bridge this into improvements to help make meaningful work.
9. Defining ROLES to guide the ROUTINES
Define roles including the facilitator, mentor, connector and aggregator to name a few, that help project teams @ work focus and delve deeply into design details, while allowing other work to take a step back to see how the elements of our work connect with one another, enabling us to deliver solutions that meet well identified customer needs that are part of a bigger roadmap.
10. Encouraging USER CENTRED DESIGN through continuous learning
Teach teams on how to practice user centred design through workshops and also by invite stakeholders to join interviews as a way to gain empathy for the people we are designing for.